Ecommerce Advertising & Marketing Management
Successful marketing depends on much more than just great ads. During the onboarding process, we conduct detailed product and customer analysis, to get into the mind of the buyer. We will then assess the full end-to-end customer journey to ensure there are no weak links. Once all necessary research is conducted, we’ll work with the client to produce a detailed strategy proposal, for approval.
Once a full strategy is built out, we’ll create or gather all required content assets and construct the first batch of digital advertisements. On approval, we implement
the ads and keep a very close eye on all available data. We call this the ‘incubation period’, as the early stages of a new strategy are the most crucial to future growth.
This usually consists of a large amount of testing.
After the incubation period, we’ll have access to a heap of data that we can analyze. This data will give us key insights into which audiences have best responded to the adverts we’ve been testing. We will then be able to optimize best performing existing ads and reallocate budget accordingly. This is also when we would begin
scaling your ad spend until we reach peak ROI